n this media environment, it is clear that the radio remains the most popular means of transport accessibility, especially in the provinces and in the rural area, or removal of the country. in urban areas, is the leading media television, followed by radio. the press room 3 because of the cost and the illiterate, there is still a social problem in some regions of the countryurban hauptsächlichbereichen in peru, 97 per cent of households own at least one tv set, and the average viewer at a minimum of three to four hours per day is exposed. with regard to the exposure of radio consumes about 86 per cent of urban population in radio, an average of 3.5 hours per day (ibope, 2009). a recent study of the broadcasting board director (bbg) (2008) have shown that cell phones in peru municipality takes possession and the no 3 gadget in the house after a television and a radio
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